A short, practical guide to writing ad copy for search and social: what to say, what to leave out, how to structure it and how to check it fits. Build and preview a search ad with live character counters.
Write a search ad and see it as a customer might, with counters for Google's responsive search ad limits: headlines up to 30 characters, descriptions up to 90 characters. Nothing leaves your browser.
Lead with the customer's need, say what you do and where, give one reason to choose you, add proof you can support, and ask for one action.
Responsive search ad headlines can be up to 30 characters and descriptions up to 90 characters.
As short as it can be while still saying what you offer, why to choose you and what to do next.
Yes. Change one thing at a time and compare leads, not clicks.
Only if you can prove them. Unsupported claims can break platform rules and damage trust.
Lead with the customer's need, be specific, add proof and ask for one action.
Six headline formulas with examples, and what to avoid.
Vague claims, mixed messages and promises you cannot keep: the usual problems.
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